We believe in Agile’s lean processes; so much so that we apply them to our Strategy work too.

Learn and fail fast; deliver often; iterate and respond to feedback; empowered teams and close collaboration. These are all key to successful Strategy. In today’s fast-paced environment, organisations need to respond easily to ever-changing conditions, and must be able to pivot in the face of disruption and opportunity.

Consequently the days of long-term planning before any action – and months of discussion – are gone. Working with Equal Experts will enable you move quickly and stay agile in your approach.

Strategy with purpose

When is a strategy not a strategy? When it’s a ‘transformation strategy’, or a ‘digital strategy’, an ‘innovation strategy’… you get the picture. A strategy is not simply a decision to do a given thing; it is “a plan of action designed to achieve a long-term or overall aim”. It follows that you cannot have a strategy to transform without knowing what you are transforming into, and why you’re doing it. And for that, you need a purpose or aim.

By following a purposeful strategy you will apply the right changes in the right places at the right time; the changes will be associated with delivery and you will learn as you go.

Mapping the Future

Before you can figure out where to go next, you need to know where you’ve been, where you are now and why you want to make a move in a new direction.

Using our hands-on mapping too, we work with you to create a map of your current position. We help you create a full picture of the environment, the climate and the competition – and that will give you the robust insight you need to use your entrepreneurial intuition.

Together we play out a number of possible scenarios to give you visibility of the threats and opportunities you face, and explore the range of responses and strategies you could use.

The key here is to work quickly to generate lots of options, using a workshop style and a range of thought-provoking techniques, allowing the senior team to collaborate and achieve a lot in a single day.


  • Understand the position you are in – what do you know to be true?
  • Clarity on why you want to change or grow, or defend and hold ground – why this direction?
  • Develop empathy with the “inhabitants” – the people or users who will be impacted by this strategy.
  • Generate a range of ideas about how you might respond – what could you do?

To discuss any of these issues in more detail, do feel free to get in touch with our Transformation Practice Lead, Jon Ayre. You can also read more on his thoughts by following the related links on this page.