Since You Build It You Run It was outlined in 2006, on-call product teams as an operating model has gone from being a controversial idea… to being a controversial idea.

Enterprise organisations don’t do it, but they do talk about why they don’t do it:

• “It’s too expensive”
• “Developers won’t want to do it”
• “Nobody would be accountable”
• “There would be no incident management”
• “Developers would spend all their time firefighting”
• “It’s not possible to have a DBA for every team”

This talk demystifies these fears about You Build It You Run It, drawing on experiences from multiple enterprise organisations who’ve successfully implemented on-call product teams.

It explains how to simultaneously achieve frequent deployments, high availability, and a high rate of learning across many teams and digital services.

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This talk takes place at:

5pm BST

6pm SAST

9.30pm IST

12 noon ET (US)