Discovery sprints operate at a different level, with strategy in mind. In contrast to the traditional approach of taking months to figure out strategy, discovery sprints aim to quickly:
- Identify market trends and disruptions;
- Map competitors and the landscape;
- Draw on recent user research to understand user needs
- Pull out key themes and new opportunities.
We then use divergent thinking to explore high level ideas and potential new areas of innovation, before converging on a set of hypotheses that can be used to experiment and test.
Speed and space
The beauty of the discovery sprint is speed and space. By speed, we mean you can move quickly – a typical discovery sprint last just 3 days. And it creates the time and space to work together with no distractions and a clear focus. The results are often revelatory.
Equal Experts can design a discovery sprint specifically for your team, working with you to prepare the right structure and content, and facilitating the sprint to maximise the time and produce valuable outputs.
Never lose sight of the user
All discovery work should be powered by user research. Whether you’re transforming the tools and infrastructure your employees are using, or helping your customers use digital tools to better engage with you, understanding your users’ real needs is critical. Remember, you are not your audience.
Our researchers will spend time with real users to understand their behaviour and habits, and their current levels/patterns of interaction. We’ll also explore their frustrations and ideas to identify common pain points and pull together some key themes.
All this insight is then used to map the journeys and experiences users are actually having right now – a visual diagram that can be used as a single point of reference. We can correlate this with activity data and look at market insight too, to really understand where the biggest problems lie (from both from a user and business perspective).
This valuable user insight can heavily inform your Strategy – think of it as your reconnaissance, your eyes and ears on the ground. The problems we uncover might surprise you, and will give you the chance to delight your customers and keep your employees happy in ways you hadn’t expected. We may well also unearth some emergent behaviours and ideas that will help shape your future thinking.