Technical Values

The best software is built on solid foundations.

We value straightforward software that is easy to reason about, refactor and test over the tersest possible code.

Having fewer lines of code is desirable – it’s easier to maintain and understand – but we have seen examples where developers go too far, creating extremely terse programmes that have a very low line count, but are incredibly difficult to decipher. We want less code, but not at the cost of clarity.

We value overall simplicity over localised simplicity.

We keep the software we build as simple as possible, from the code we write to the technologies / libraries we recommend. However, an uncompromising pursuit of simplicity can risk the wider context being overlooked. The simplest thing that could possibly work for you or your team might not be the simplest approach for the rest of your team or the other teams you work with. We strive for simplicity, but always consider how our choices will impact the simplicity of the overall system.

We are responsible innovators.

We drive technical innovation and thinking about new technologies, tools and practices for the benefit of our clients. At the same time, we only introduce new technologies when it makes sense for the client, considering the entire lifecycle of the technology. We are careful not to treat client engagements as opportunities to learn a new technology; when we identify technology that we believe will bring real value to a client, we take a responsible approach to introducing it, ensuring relevant measures are in place to prove it not only works as intended, but can prove increased value to the client.

We value team-based ownership over individual technical ownership.

While we recognise the importance of leadership and a technical leadership role on a team, we also recognise that we are all experts in our profession. Taking autonomy and responsibility away from the team can destroy cohesion within the group and is a recipe for disaster. It is therefore important that the team collectively owns the technical solution and the delivery of any system. This value also mitigates the risk of any single individual putting a project at risk when moving on.

We value software developed with a focus on operation and maintenance in production.

Software delivers little to no value unless it is deployed and running in production, with real users using it. We therefore need to understand how the production environments work, what monitoring is in place and how our software is deployed to production. By understanding the existing processes for monitoring and maintaining software in production, we can ensure that we deliver value to our customers and avoid problems at what is traditionally the most stressful time of a project.

We practice constant verification, not wishful thinking.

We value the use of rigorous software development techniques that provide fast feedback and assurance that our code works in the way we expect it to. Where others may rely on wishful thinking and assumptions, we strive to prove our design theories are correct using pragmatic, lightweight tests.


In our wider development processes, from design onwards, we apply the same rigour. We focus on testing assumptions early. We design with substance, focussing on function over form, continuously verifying if we are building the right product, guided by qualitative and quantitative research. This helps teams make informed decisions instead of gut feel


We are delivery focused, not academic.

Everything we do is delivered with a healthy dose of pragmatism. This does not mean that we will sacrifice our other values for expediency, but it does mean we avoid hard and fast rules that offer little return for disproportionate cost.