Product practices. Why focusing on outcomes and customer needs is not enough.
This event took place on Oct 06, 2021
WATCH THE EVENT
Neha Datt | Product Advisor, Equal Experts
Marcel Britsch |
It’s 2021. You work in a product company.
Focusing on outcomes and customer needs isn’t good enough anymore.
Sure: product development has matured and we have a rich foundation of powerful practices focused on meeting outcomes and customer needs.
However from blitz-scaling to hyper-personalisation, these “good” practices have also created unsustainable businesses and entrenched systemic biases.
We’ll challenge the definition of “good” product practices and show you how to create the antidote to unethical, unsustainable, non inclusive product management. It is, after all, 2021.
We’ll explore some powerful case studies, and unpick precisely why our existing toolkits are incomplete. Notwithstanding the role of capitalism in driving a product’s direction, there are robust, analytical practices teams can adopt to bring ethics, sustainability and cultural inclusion into their products.