EXPERT TALKS ONLINE WEBINAR

Designing a service for Pret a Manger as the world changed in 2020

PAST EVENT

This event took place on Mar 24, 2021

Approximately 0.25 hour(s) with question time included.

About this event

Remote usability testing is nothing new but doing Discovery for Pret a Manger in lockdown, where we couldn’t observe users and in-store operational processes, was more of a challenge.

We used a range of techniques to design a Click and Collect service for Pret customers as the world changed rapidly in 2020, and shopping behaviours changed.

In just 10 minutes, you’ll understand: 

  • Using remote research methods to understand users’ context and operational processes.
  • Setting up experimental trials to design in-shop processes.
  • How we tried to predict customer food and drink buying behaviour after lockdown.

WATCH THE EVENT

Designing a service for Pret a Manger as the world changed in 2020

This event has ended however you can watch it, along with other past events, via the link below.

Speakers

Erica Kucharczyk
User Experience Research Consultant, Equal Experts

Liz Leakey
Principal Consultant, Equal Experts.