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      A diverse community of software professionals, united by our values.

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      Read about industry trends, and explore our range of articles, webinars, playbooks, tools and blog posts.

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    • Data: Use. Explore. Avoid.

      Insights into what to use, explore or avoid when it comes to all-things data.


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David Cox

David Cox

Principal Consultant - Product Strategy

Posts by David

  • TeamValues_blog_thumbnail_1170x720
    Our Thinking

    How Equal Experts values helped our team when the customer rejected our recommendations

  • Mountaineering blog post TN
    Our Thinking

    Is it Time to Rethink…Strategy as Mountaineering?

  • Youtopia blog Thumbnail
    Our Thinking

    Using ‘Future Backwards’ to Help an Early-Stage Company Plan their Strategy Beyond the Pandemic

  • blog_low_hanging_fruit_thumbnail_1170x720
    Our Thinking

    Is it Time to Rethink… “Low-hanging Fruit”?

  • avoiding-burnout_TN
    EE Life

    Avoiding Burnout

  • Rethink_data_new_oil_thumbnail_1170x720
    Our Thinking

    Is it Time to Rethink… “Data is the New Oil”?

  • Hmrc_slack_thumbnail_1170x720
    Our Thinking

    Slack at HMRC Digital: Staying happy, healthy and productive during a crisis

  • How-will-I-know-TN
    Our Thinking

    “How Will I Know?” Seven Lessons on the Power of Re-Thinking

  • David Cox Second Product Syndrome TN
    Our Thinking

    How do animated ants explain the ‘Second Product Syndrome’?

  • From Idea to Value TNjpg
    Our Thinking

    From Idea to Value – a simple way to solve a complex problem

  • Academic publishing
    Our Thinking

    A Roadmap for a Brighter Future in Academic Publishing

  • liverpool
    What's New

    Why we’re excited about Liverpool – the waking giant

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Simple solutions to big business problems.

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  • Clients
  • Services
  • Our people
    • Back
    • Our people

      A diverse community of software professionals, united by our values.

      Our people
    • Our people - Overview
    • Our people
      • Our network
      • Our team
      • Our values
      • EvolvE
      • Community Events Calendar
    • Join us
      • Join us
      • Typical roles
  • Insights
    • Back
    • Insights

      Read about industry trends, and explore our range of articles, webinars, playbooks, tools and blog posts.

    • Insights
    • Data: Use. Explore. Avoid.

      Insights into what to use, explore or avoid when it comes to all-things data.


    • Expert Talks Online

      Online webinars covering all things software. Intriguing discussions for curious minds.


    • Playbooks

      Good practice guides based on years of experience.

    • Blog

      Industry and tech insight from our leading team of experts.

  • Contact us
    • Back
    • Contact us

      Our experienced teams deliver software all around the globe.

      Contact us

      Join us

    • Contact us - overview
    • Our offices
      • London
      • Manchester
      • New York
      • Pune
      • Bengaluru
      • Lisbon
      • Berlin
      • Cape Town
      • Sydney
      • Melbourne
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