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Media and entertainment
Our experience
Adapting to emerging trends and embracing new technologies to deliver engaging media experiences
Streaming services, online publications and on-demand entertainment have transformed the media landscape. Entertainment providers, publishers and advertisers must adapt to the emerging trends and find innovative ways to stand out to their customers.
From immersive experiences and omnichannel solutions to optimising customer onboarding and internal processes, there are numerous ways technology can help companies expand their products or consolidate their running costs.
Some of our media and entertainment clients
What we do
We work with our media, publishing and advertising clients to harness the power of digital innovation to navigate the changing landscape and create industry-leading products.
Our experts have worked with global streaming companies, broadcast television networks, innovative AI-driven entertainment apps and academic publishers, helping them to drive digital transformation and unlock new opportunities.
Our services
AI
Apply AI to personalise content, automate workflows, and generate insights that shape the future of entertainment.
AI accelerated software delivery
Accelerate innovation cycles with AI-enhanced development practices that support faster experimentation and smarter content delivery.
Customer experience
Deliver rich, personalised content experiences that captivate audiences and drive engagement.
Data
Harness audience, content and engagement data to drive decision-making and operational efficiency.
Modernisation and platforms
Modernise legacy media systems and build platforms that adapt to market changes and emerging media trends.
Product
Create standout media products that scale seamlessly and keep pace with evolving customer expectations.
Software engineering
Build resilient, high-performance software that powers content pipelines, streaming platforms, and interactive media experiences.
Technology strategy
Make informed architecture and investment decisions that enable scalable, flexible platforms for content creation and distribution.
Case study
Creating a unified subscriptions platform for streaming services
The launch of a leading global media company’s new streaming service involved integrating a range of existing TV services and acquired businesses, with legacy subscription architectures.
Equal Experts supported the company by establishing a unified subscription platform, using an API-led approach to ensure feature parity across different customer journeys, address legacy issues around maintenance and observability, and enable greater flexibility and cross-selling opportunities.
The results for our client:
- Maintained feature parity across different legacy services
- Created a unified customer experience
- A powerful new platform supporting new revenue-generating subscription features
The comprehensive review of the technical architecture was a ‘valuable exercise’. Equal Experts adapted brilliantly to focus on the things that were most important to us. Their work was high quality, and we would definitely engage them again.
Head of Platform
, Mendeley