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When consumers pay for financial advice, trust is non-negotiable. Whether managing everyday investments or long-term assets like superannuation, individuals are understandably cautious, demanding a smooth, frictionless digital experience backed by uncompromising security capabilities. For fintech platforms operating in a crowded and heavily regulated market, delivering an exceptional customer journey while maintaining strict data governance and compliance is a critical balancing act.
An emerging Australian fintech platform faced this exact challenge. Following a successful B2C launch, the business was ready for rapid expansion. However, with the CTO and sole owner of the platform’s architecture set to leave the business, the leadership team faced a significant challenge. They needed to act quickly to gain total clarity on the technical foundations of the platform or risk losing this vital information at a key moment in the organisation’s growth.
To secure this technical knowledge, the company engaged Equal Experts for a one-month architecture and technology health check, delivering a clear overview of the current platform alongside a business-aligned roadmap for growth.
based on potential business impact
addressing key areas of concern
to deliver a health check and support the strategic roadmap
Our client is an early-stage fintech digital platform, aiming to help Australians access advice about financial products, including superannuation and investing, so they can make more informed decisions. The platform helps customers compare products and receive advice based on their personal circumstances.
Following a successful B2C platform launch, our client was ready to start scaling the business and supporting more Australians to manage their financial investments. Before exploring a range of scalability modes, the organisation wanted to strengthen the product and ensure the platform was ready for rapid growth.
With the organisation’s CTO, the only person with a complete view of the tech architecture of the platform, set to leave the business, the leadership realised there was a significant risk to ongoing platform stability if this knowledge was lost.
Equal Experts was engaged to help the business address this risk by appropriately documenting the platform. We were also asked to conduct an independent review and analysis of its architecture and technology so the team could better understand the platform’s foundations and capabilities alongside any limitations or risks to be addressed as the business looked to scale.
We conducted an in-depth architecture and technology health check, collaborating closely with key stakeholders to document the current state in the context of the business history and plans for future growth. Our review covered four core areas:
We found that the platform had well-designed code in separate domain and infrastructure packages, a Continuous Integration, Continuous Delivery (CICD) pipeline and some well-documented manual regression testing. While our overall findings were largely positive, there were several areas which needed to be improved or addressed.
To give executive leadership immediate strategic clarity, we categorised our findings into a traffic light risk matrix:
Red issues (immediate priority): Critical vulnerabilities which could potentially result in a significant impact on the business. We identified a complicated customer login process lacking social auth options, which directly impacted customer retention, as many clients did not return to the service if they forgot their username/password and could not log in easily. We also flagged a reliance on manual, human resource-heavy data input processes with risks of data leaks, misuse, and deletion, a significant issue for brand reputation and regulatory compliance in financial services.
Amber issues (medium priority): Operational blockers that did not require urgent attention but threatened the ability to improve or expand the platform in the long-term if not addressed. These included insufficient access controls to databases, manual regression testing, a lack of platform monitoring and alerting systems and use of different VMs for staging and production. These technical issues could result in unexpected errors impacting platform health or security, along with increasing ongoing development and maintenance costs as the business scaled.
Green issues (strategic enhancements): These were areas that caused no current problems, but could impact future business scale plans. Within this section, we noted the monolithic nature of the application, use of multiple web frameworks and ineffective separation of prod and non-prod environments. We also noted a lack of customer journey monitoring, with the organisation failing to track and record key user data that could be used to inform future business decisions.
Based on the review, we prepared a series of 14 recommendations to directly address the issues we had presented. Recommendations included using identity as a service (IDaaS), such as Azure AD B2C for social login, automating some regression tests and implementing alerting systems with existing tools.
Finally, we mapped the issues and their potential business impact against the resources and time required to fix them. We displayed these potential projects on an impact vs. effort matrix, adding in any dependencies between projects, to clearly demonstrate the potential activities to be considered.
During our executive playback session, we presented findings through a practical business lens, avoiding unnecessary technical jargon. Our team clearly articulated how specific architectural vulnerabilities translated to bottom-line risks, such as customer retention, platform downtime and regulatory compliance in the event of a data security breach.
By bridging the gap between engineering and executive leadership, our team provided greater insight into the platform as well as a prioritised list of recommendations for the organisation’s strategic roadmap and clarity on where to invest immediately for future growth.
We wanted to plan our roadmap, but we also wanted to strengthen the platform foundations, so I have been strangely excited to get the results of the review. I really appreciate the way the information has been shared, especially making sure it was understandable by non-technical people. We now understand what we need to do and the impact it will have.
Over the course of a one-month architecture and technology health check, our fintech client successfully demystified its core architecture, safeguarded critical knowledge ahead of a leadership transition and gained full visibility into its system vulnerabilities.
Armed with 14 prioritised recommendations and a detailed impact vs effort matrix, the organisation’s leadership turned technical uncertainty into a structured strategic roadmap to ensure the platform remained secure, compliant and ready to scale in the Australian wealth market.
Are you interested in an architecture and technology health check for your business? Get in touch.