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Transforming digital insurance with a white-labelled engine generating over £600k per day
Innovative cloud engineering and automation helped our major UK insurance customer launch a high-volume insurance partnership within a complex legacy environment
Our client, a leading global insurance brand, needed support to launch a business-critical initiative to white label its digital motor insurance for use by other financial services companies. We provided delivery and enablement services to modernise the customer’s technology stack, including cloud-based build-test-deploy pipelines and automated testing. Despite navigating a 15-million-line .NET monolith and rigid manual security processes, the client successfully launched the service in May 2025. This partnership has since scaled significantly, driving high-volume daily sales and establishing a blueprint for their future digital transformation.
Outcomes
£600K
daily revenue generated by September 2025, with 900+ policy sales per day
10 minutes
bug-fix deployment time achieved, reduced from once per day through automated CD pipelines
30% growth
delivered to the company’s retail insurance book through the new, white-labelled proposition
About the client
Our customer is a global leader in insurance and asset management, dedicated to protecting people and businesses. The company’s UK retail business focuses on providing innovative digital insurance products to millions of customers across the UK.
Industry
Financial Services
Organisation size
9,000 UK employees
Location
Global
Project length
Ongoing (Initiated 2024, first brand launch May 2025)
Challenges
Delivering innovation and high growth under legacy constraints and significant technical debt
Our customer identified the project as a significant revenue generating vehicle, but the organisation faced significant technical debt. The company had struggled to migrate an existing retail product from on-premise hosting to the cloud for more than three years. The existing environment relied on a .NET monolith with more than 15m lines of code. It was underperforming in part due to difficulties updating the platform; monthly release processes were manual and slow, making it impossible to deliver the continuous delivery required for a modern, aggregator-driven market.
Navigating regulatory and operational complexity
Financial services is a highly regulated environment, and so making the required 30 network changes across five teams and multiple third party-suppliers presented a number of challenges, including:
- Security hurdles: Manual security assurance processes and the need for PCI DSS 4 compliance.
- Operational friction: Recurring problems with new starter onboarding, which delayed time-to-productivity.
- Production risks: Early production incidents, caused by unclear ownership of certificate management and deployment issues for pricing models.
Solution
Modernising the value stream
Equal Experts worked alongside the customer’s teams to build modern digital capabilities and optimise the customer journey. This included setting up a dedicated platform enablement team that made it easier for product teams to rapidly meet the needs of customers rather than expend time & effort on low customer value work. Key technical improvements included:
- Cloud infrastructure: We set up Cloud React environments and CD pipelines for various brands within the project.
- Automation: Developing automated user journey and visual regression tests, alongside CI pipelines with integrated security scanning.
- Improved resilience: We worked alongside the operations team to establish alerting based on user journey error rates to mitigate production incidents.
Putting AI first with strategic engineering
The AI and SDLC work stream provided practical insights and hands-on expertise, while additional personnel provided support to accelerate AI adoption within the company. In one case, this helped the customer reduce refactoring lead time taken from one month to just 3.5 days. We also provided delivery management in other workstreams, providing assurance for 2026 roadmap deliverables
Results
Market success at scale
The new service went live on schedule, achieving its first policy sale in May 2025. Since launch:
- Improved aggregator reach: White label offerings are live on major sites like Confused.com and Compare the Market, reaching 90% of aggregator traffic.
- Boosted sales momentum: Policy sales grew from single digits in early May to almost 1,000 per day by September 2025.
- Security policy speed: The customer successfully automated 100+ security policies within days through deep cloud expertise.
Transforming the partnership
Alongside financial and technical benefits, this engagement has helped Equal Experts to build a strong, trusting relationship with key stakeholders. The successful cloud deployment served as an exemplar for broader transformation across the organisation’s wider portfolio.